Friday, January 6, 2012

Social Media 2012 Forecasts

Social Media 2012 Forecasts

Social Media is a dynamic world and 2012 will witness rise of whole lot of new trends and activities.

1. Businesses concentrate on select mediums

With coming days as social media gets crowded we will see that businesses focus on a select few channels where they get instant results.

2. Social Media as strategic growth driver

Marketeres will learn the benefits of social media marketing and beging using it more strategically, rather than using it for a mere face lift.

3. Social Overload:

There's a lot of information being shared via social media, and it is not easy to consume it all. 2012 might see growth of apps which help us consume and digest this information overload at our convenience.

4. Outsourcing to agencies:

Even though marketers may find it easy to set up a social presence but content creation will be a matter of concern. And hence content creation might be outsourced to keep creative juices flowing smoothly.

5. Facebook hits 1 Billion mark:

As Facebook hits 1 billion mark in 2012, many businesses will find it difficult to ignore its significance and will set up an active base on world's largest social network.